Search Engine Optimization
3 reasons why you Should hire me as your SEO Specialist
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What is SEO
These days, consumers rely on search engines to help them find anything and everything they need, from reviews of products to restaurant recommendations. This means that no matter what your business is, there is a good chance that your target audience is using search engines, such as Google, to search for the products and services you are offering. If you want them to attract your website, you will need search engine optimization (SEO). Anyone with even a bit of knowledge about digital marketing is aware of what SEO is. It is important to understand what SEO is in order to take advantage of it.
Search engine optimization, or SEO as it is known, is essentially a digital marketing strategy aimed at improving a website’s ranking in search engine results. This strategy involves identifying the phrases and keywords used by a business’s target audience to look for products and services it sells and then work towards improving rankings for these searches. It is an excellent way of enhancing the quality of a website building by making it easier to navigate, faster and more user-friendly. SEO can be regarded as a complete framework because there are a number of rules and guidelines, a set of controls and a number of stages.
How does SEO work?
Search engines want to provide the best service to their users. This means they aim to deliver high quality results on search engine pages and ensure that they are relevant to what has been searched. In order to accomplish this, search engines will crawl or scan different websites for bettering understanding what they are about. This allows them to provide more relevant results to people who are searching for certain keywords or topics.
Likewise, search engines also scan a website for determining how easy it is to read and navigate and user-friendly websites are rewarded higher rankings on result pages. The adjustments and changes made to a website to ensure it gets crawled by search engines fall under the umbrella of SEO. There are two main types of SEO that can be performed, which are:
On-Page SEO: This refers to elements that can be found on your website and are completely under your control. You can improve these factors over time by following best SEO practices. Obviously, content is of the utmost importance i.e. you need to have useful and quality content to offer to readers. But, there are other elements as well, such as the title tag, Meta description, sub-headings, internal links and also image name and ALT tags. The purpose of these elements is to make your website easier to navigate and use. The user experience can have a big impact on your SEO efforts.
Off-Page SEO: These factors are not directly under the business’s control, but can have an impact on their rankings. Backlinks play a very vital role here because they help in building relationships and developing trust. Social signals are also part of off-page SEO and quality shares can get you the attention you need.
The process of SEO
the first thing we need to know is what are the keywords your costumers will use when the search for the services you offer.
Pleasing all the needed meta tags, content, images & speed optimazation, conecting the site to all of Gogole tracking tools and much more.
Autoraty and Reputation Enhancment
constantly adding fresh and relevnt content to your site & audience and cooporating with strong websites in your nich and get them to link to your site
ongoing maintenece & improvements
Keeping track of progress and changing the strategy as different requierments naturaly occers
Get in touch now
If you have any questions or comments and want to know more about the services I offer you can contact me anytime through my personal Email or in the contact form on this site. I will be happy to assist you in any way I can
Why Should a Business Consider SEO?
On the surface, SEO’s primary purpose is to improve your website rankings in search engines, but how does that help? When your website has higher rankings in search engine results, it will automatically attract more traffic and this traffic can be converted into leads and customers. Yes, social media, paid advertising and other online platforms also generate traffic, but majority of online traffic comes from search engines. Organic search results appear more credible, cover more digital real estate and get a lot more clicks than paid advertisements.
The sales process has changed drastically for businesses due to the internet. Nowadays, consumers have access to a wealth of resources that can allow them to learn about their options before speaking with a sales representative. Every single piece of content that you are adding on your website is helping you build your Reputation and authority. As long as it is useful and valuable, the user will return to your website repeatedly. They will make a purchase because they will feel comfortable and will be able to trust.
Optimizing your website doesn’t just mean that you are trying to improve your rankings, it also means that you are moving ahead of your competitors. When you move up in search engine results, your website is more likely to get targeted clicks as opposed to your competitors. Thus, you get more traffic and this can translate into more sales.
When you go for SEO instead of a PPC campaign, you don’t have to pay for ad space. You have to invest a significant amount of time and effort into improving your website’s rankings, but when you do achieve a good ranking, it is because you can deliver value to users and not because you paid for it. In the long-run, it is much more cost-effective.
With SEO, it is possible for your business to get in front of your target audience that’s actively looking for information. This is a huge opportunity, considering how common it is for people to use search engines for finding information about products and services.
With search engine optimization, every business can maximize its visibility and reach new heights in the market. New businesses can establish themselves as a brand with the help of SEO whereas existing business can expand their target audience and increase brand value.
How to Handle your SEO?
One of the most important questions is how do you handle your SEO? There are multiple options that businesses can explore in this regard. The first option is to consider going down the DIY route. You can put in some time to learn it yourself and then implement it, hoping for the best. The problem is that business owners already have a lot on their plate and may not be able to do a good enough job. Moreover, if you break any of the rules, your website will be penalized and this can lead to disastrous consequences for the business. Hiring a full-time employee for SEO is another option to explore, but not all businesses have the budget to go for one. There are numerous SEO agencies out there as well or another option is to consider hiring a freelancer SEO expert.
Amongst these different options, the best one that works for businesses is to go for a freelance SEO expert. It is important to understand that SEO is not something that anyone can learn overnight; it is a specialized skillset that professionals have been studying for years. This experience can play an important role in the success of your SEO strategy. Furthermore, SEO trends are constantly changing and evolving as search engines routinely make changes to their algorithm. It is simply not possible for a startup owner or business manager to keep up with it, while managing other duties.
As far as hiring a big SEO agency is concerned, it may come off as a good option because it will provide you with access to a lot of resources and various experts will be available. The problem with big agencies is that they are working with multiple clients at a time. Therefore, they may not be able to provide the time and attention your business requires. In addition, some of these agencies often use a one-size-fits-all approach that may not be what you have in mind. Also, they can be quite expensive and this could be a major setback.
So, should you go for an in-house expert or a freelancer? An SEO freelancer is a much better option than an in-house expert because they can offer you a great deal of flexibility in terms of cost. You will have to pay less to get the same level of expertise and skills that you need. In fact, you can get access to a higher skillset because you don’t need to provide them with training opportunities in order to keep them market savvy. A freelancer will keep themselves up with market trends on their own whereas you may have to provide your employee with the required training.
Apart from that, freelancers also work for several clients and so they can use their diversity and expertise to help you create a better SEO marketing strategy. They will be more objective and will be able to provide you the dedication and commitment you need. This is not something big SEO agencies can offer. You will be able to enjoy a well-rounded SEO strategy for your business that can give great results.
Get your site evaluated for free!
let’s see how many customers we can bring to your door